Examples of different partnerships

Continuing from the last post, here is an example of each type of partnership:


Technology partnership:
Pfizer licenses the right to market Scripps Research Institute's drug discoveries.


Joint venture:
Sony and Ericsson combine their mobile phone operations into a jointly-owned company.


Joint marketing agreement:
Sun Microsystems and Quark collaborate to promote and sell Quark's publishing software running on Sun platforms. (Here's an example contract from Sun.)


Referral relationship:
IDT, and Net2Phone, two telephone providers selling different services (long distance and voice-over-IP), refer leads to each other. (Note: partnerships often grow into deeper relationships--the companies subsequently merged.)

(Photo: the Walkman 810 phone from Sony Ericsson)

innovation, alliances, sales, business, marketing