Dave Stein and I talk about segmentation

Dave Stein of ES Research recently interviewed yours truly on sales channel segmentation. You can find the resulting post here.

I met Dave almost ten years ago when he conducted a sales and marketing training program for Alltel, where I worked at the time. I was impressed by his matter-of-fact approach and ability to distill the issues around sales and marketing so they didn't seem so difficult to solve.

ES Research provides information and research on sales methodologies and training programs--kind of a Gartner for sales education. They offer by subscription white papers, process methodologies, etc., for companies looking to improve their sales effectiveness. Check them out if you're looking to adopt a new methodology or want to investigate alternatives to your current one.

channels, alliances, sales, marketing