Cheap Marketing Shop

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Thursday, 12 October 2006

We interrupt this blog for an important environmental bulletin

Posted on 05:45 by Unknown
It's inevitable--from time to time, you get blogger's block and aren't inspired enough to create a decent post. In that event, you have two choices: take a day off or somehow find something to write about.

I don't like option 1, because I want to be able to take days off when I plan to, not when the blog-wizard is interfering with my brainwaves.

That leaves option 2. What to write about? Well, I can write about what's on my mind, whether it has anything to do with my blog's subject.

And what's on my mind is... batteries.

Those devices that power your calculator, watch, mobile phone, toys, golf cart, automobile, etc. They are everywhere. More and more batteries are sold every year, and every year we rely on them more. In 1998, according to the US Environmental Protection Agency, consumers bought three billion batteries. One can assume that a similar number were sold in the EU countries. And that was before we all had iPods!

So, yesterday, I was at Batteries Plus replacing my dead car battery. And the best thing they did was to take my old battery and recycle it.

I asked myself: do I recycle the dozens of batteries that our family goes through every year? Answer: no. They go in the trash.

So I did some research. Listen to this statement from the EPA:

Though batteries generally make up only a tiny portion of municipal solid waste (MSW)—less than 1 percent—they account for a disproportionate amount of the toxic heavy metals in MSW. (For example, EPA has reported that, as of 1995, nickel-cadmium batteries accounted for 75 percent of the cadmium found in MSW.)

Here are some facts I wasn't aware of:
  1. Nickel-cadmium (NiCd) rechargeable batteries are classified as hazardous waste--they are the most harmful to the environment if not recycled.
  2. Lead-acid batteries (typically used in cars) contain components that are easy to reuse, and as such are easy recycling candidates.
  3. Watch/calculator batteries often contain silver and mercury--bad materials for landfills or incinerators.
Want to stop throwing away your batteries? Check this link for battery-recycling drop-off points near you (sorry, this list is US only).

environment, recycling, batteries
Email ThisBlogThis!Share to XShare to Facebook
Posted in | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • PGA Tour has lost its sense...of branding
    Sports marketing has been careening toward the cliff of excess for some time now (the wall-to-wall corporate sponsorship depicted in " ...
  • Bookselling: it's a distribution game now
    Seen books in any strange places lately? As the New York Times discusses in today's paper , nontraditional outlets for books are proving...
  • Worst practices in customer service #2
    The final step in completing our house renovation project is installing new smoke detectors, motion sensors and door & window sensors to...
  • Spoken blogging in action
    Last month, I wrote about a new speech-to-text service that allows you to speak your blog posts into an ordinary telephone. Now I've got...
  • Airships 101 with Doug McFadden
    OK, class, today we're going to talk about blimps, also known as airships, with Doug McFadden, a longtime blimp pilot (and my brother-in...
  • Heard on the floor - futurethink's workshop was excellent
    Two separate people at the Fortune Innovation Forum told me they loved the futurethink breakout session "Food for Thought Workshop....
  • Friday comix - open innovation
    innovation , strategy , open innovation , Friday Comix
  • Gary Hamel's keynote
    [October 2007 - see an updated post on "The Future of Management" here .] Gary's topic is: What is the future of management? H...
  • Goodbye to another innovator
    I learned in this New York Times article that Peter McColough, a longtime CEO and chairman of Xerox , died last week. (UPDATE: The Wall St...
  • Business bloggers, stop relying on Godin and Kawasaki for your material
    A Friday-afternoon rant TM Is anyone else getting tired of the many business blogs that lard themselves with reductive copies of Seth Godin...

Categories

  • adoption
  • alliances
  • awards
  • blogging
  • blogs
  • branding
  • change management
  • communications
  • Harvard Business Review
  • innovation
  • leadership
  • lists
  • management
  • marketing
  • mobile
  • mvno
  • narrative
  • negotiation
  • New York Times
  • obituaries
  • open innovation
  • PDMA
  • presentation
  • private label
  • product development
  • promotion
  • psychology
  • reading list
  • retail
  • sales
  • spoken blogging
  • spoken post
  • sponsorship
  • sports
  • storytelling
  • strategy
  • technology
  • telecommunications
  • Wall Street Journal
  • what-in-hell-is
  • wireless

Blog Archive

  • ►  2007 (69)
    • ►  March (11)
    • ►  February (30)
    • ►  January (28)
  • ▼  2006 (157)
    • ►  December (23)
    • ►  November (36)
    • ▼  October (26)
      • Fortune 500 Corporate Blog Review: Comcast (#94)
      • IAC/InteractiveCorp update: web ventures by the dozen
      • A refresher on brainstorming
      • Google AdWords report week 3
      • Fortune 500 Corporate Blog Review: InterActiveCorp...
      • Alliance week day 5 - Managing complementors with ...
      • Google AdWords report week 2
      • Alliance week, day 4--inside the Renault-Nissan al...
      • Alliance week day 3 - "Complementors" and managing...
      • Alliance week continues - partnerships in distress...
      • Alliance week begins - power struggles in David/Go...
      • Time kills deals
      • Google AdWords report week 1
      • A primer on designing for experience
      • Salute to Bangladeshi anti-poverty pioneers week c...
      • We interrupt this blog for an important environmen...
      • How to improve innovation in rapidly-changing markets
      • The cure to poverty is connectivity and individual...
      • A bit of foolishness
      • Using Google AdWords: a live experiment
      • The board of directors - a fatally-flawed structure?
      • Building a good user interface... why don't more c...
      • If you want to innovate, get some rest
      • Everybody needs a jolt of Dan Gilbert once in a while
      • Are we suffering from breakthrough devaluation?
      • If you're in business for yourself, you're in the ...
    • ►  September (27)
    • ►  August (15)
    • ►  July (17)
    • ►  June (13)
Powered by Blogger.

About Me

Unknown
View my complete profile