Google AdWords report week 2

Here are the statistics for the second week of the Google ad experiment.

# impressions via Google search: 700; #website hits: 9; clickthrough percentage: 1.3%

# impressions via Google's ad network (i.e., other sites where Google posts ads): 9,164; #website hits 3; clickthrough percentage: 0.03%

# response forms: 0

More impressions, more clicks. That's good. Oddly, there was a huge spike in ad network impressions on Friday (something like 4,000 that day alone--ten times the other days). I'm growing more comfortable with the low clickthrough through the ad network. Search is more active, and the ad network is more passive--people are doing something else, just as in ads in newspapers or magazines.

The search clickthrough percentage of 1.3% is good. Here is the basic report you get from Google as to overall keyword performance:

Keyword [?] Search terms that trigger your ads		Impressions [?] Times your ad has shown	Clicks [?] Visits to your website	Total Cost Charges in this period
mvno	Delete	415	5	$2.18
ｍｖｎｅ	Delete	81	2	$1.54
mvno wireless	Delete	11	1	$0.64
startup mvno	Delete	2	1	$0.05
caddell	Delete	161	0	-
gsm mvno	Delete	8	0	-
mvno cellular	Delete	5	0	-
mvno companies	Delete	2	0	-
mvno mvne	Delete	2	0	-
mvno operators	Delete	2	0	-
what is mvne	Delete	2	0	-
john caddell	Delete	1	0	-
mvne market	Delete	1	0	-
mvne providers	Delete	1	0	-
mvno billing	Delete	1	0	-
mvno consultants	Delete	1	0	-
mvno consulting	Delete	1	0	-
mvno services	Delete	1	0	-
mvno startup	Delete	1	0	-
mvno subscribers	Delete	1	0	-
cable mvno	Delete	0	0	-
mvne consultant	Delete	0	0	-
mvne とは	Delete	0	0	-
mvno consultant	Delete	0	0	-
mvno telecom	Delete	0	0	-
Content network - Google partner sites that show your ad [?]		9,164	3	$1.83
Your overall performance* [?]		9,864	12	$6.24
1 - 25 of 25 keywords.

So far, so good. I'm seeing some crossover between web site hits and blog hits. I'd like some response forms, though. But it's still early. I'll post again next week.

marketing, advertising, Google