Cheap Marketing Shop

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Wednesday, 31 January 2007

US consumers need third broadband option

Posted on 13:45 by Unknown
What do BPL, municipal WiFi and WiMax have in common? Besides being three more acronyms inscrutable to most of the population, they also represent US consumers' best hope to get more bang for their broadband dollar.

The US is woefully behind much of the rest of the world in broadband price-performance. (According to the OECD, New Zealand, for one, is worse.) The following table demonstrates the vast disparity in megabits/second delivered per dollar in different countries.

Country

Price Per Mbit

(USD)

Source

Japan

$0.37

OECD, September 2005

Korea

$0.42

OECD, September 2005

Sweden

$0.87

OECD, September 2005

France

US – cable

US – fiber

$1.75

$7.15

$3.33

OECD, September 2005

Comcast web site, Jan 2007

Verizon web site, Jan 2007





Clearly, we in the US have a long way to go. And, let's face it, two broadband providers are not a competitive market--but an oligopoly. Now, with three vibrant competitors, maybe we have something. Four would be even better.

So, electric utilities, municipalities, advanced wireless spectrum license holders--let's get busy! Tens of millions are waiting.

innovation, broadband, internet, pricing
Email ThisBlogThis!Share to XShare to Facebook
Posted in | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • PGA Tour has lost its sense...of branding
    Sports marketing has been careening toward the cliff of excess for some time now (the wall-to-wall corporate sponsorship depicted in " ...
  • Management Innovation is the best way to achieve competitve advantage
    I wanted to point out an important post from the consistently excellent Business Innovation Insider , in which Dominic interviews Gary Hame...
  • A peek inside executive severance agreements
    The outrage over Bob Nardelli 's and Hank McKinnell 's multi-hundred million dollar severance agreements still hangs like a cloud ov...
  • Fortune 500 Corporate Blog Review: Comcast (#94)
    Another company with no corporate blogs. Neither a dozen Google searches nor a detailed parsing of the Comcast site map turned up anything...
  • Dispositional innovators -- however you say it, they're not afraid to try something new
    This thought didn't fit in yesterday's post on Private Label Strategy , but authors Nirmalya Kumar and Jan-Benedict Steenkamp brough...
  • To close, a purchaser must be ready, willing and able
    Why do so many forecast sales never reach closure? Usually, it's because one or more of these three criteria has not been satisfied. (So...
  • Cherish those distant connections
    The new book " Firing Back: How Great Leaders Rebound After Career Disasters ," excerpted in the January Harvard Business Review, ...
  • Alliance week day 3 - "Complementors" and managing them
    The "complementor" relationship, in which different companies make and market products that work together, is a fast-growing yet p...
  • Airships 101 with Doug McFadden
    OK, class, today we're going to talk about blimps, also known as airships, with Doug McFadden, a longtime blimp pilot (and my brother-in...
  • The Seven-Man Clock
    My wife got me one of these for my 40th birthday, a few years back. It is without doubt the best conversation piece I've ever had in my ...

Categories

  • adoption
  • alliances
  • awards
  • blogging
  • blogs
  • branding
  • change management
  • communications
  • Harvard Business Review
  • innovation
  • leadership
  • lists
  • management
  • marketing
  • mobile
  • mvno
  • narrative
  • negotiation
  • New York Times
  • obituaries
  • open innovation
  • PDMA
  • presentation
  • private label
  • product development
  • promotion
  • psychology
  • reading list
  • retail
  • sales
  • spoken blogging
  • spoken post
  • sponsorship
  • sports
  • storytelling
  • strategy
  • technology
  • telecommunications
  • Wall Street Journal
  • what-in-hell-is
  • wireless

Blog Archive

  • ▼  2007 (69)
    • ►  March (11)
    • ►  February (30)
    • ▼  January (28)
      • US consumers need third broadband option
      • P&G market research becoming insidious
      • The Pigou Club - count me in
      • Orange or blue? The power of brands
      • Friday comix - Procter & Gamble researchers analyz...
      • Want answers to a tough problem? Offer a prize
      • Lighting companies have a negative incentive to se...
      • Improve your presentations!
      • Dave Stein and I talk about segmentation
      • The sneaky price increase - should you use it for ...
      • Business bloggers, stop relying on Godin and Kawas...
      • Why do people love fashon but hate to admit it?
      • More more storytelling
      • Courage in business doesn't take b**ls
      • Personal networks - useful anywhere
      • Innovation means doing more with less
      • A peek inside executive severance agreements
      • Cingular an "unpopular distribution partner"...NOT
      • MVNO blog coverage breaks out of its tiny niche
      • More on the underdo strategy
      • Postscript
      • If you want to create a great new product, do less
      • Startups, ditch your business plan!
      • Software distribution partnerships--got to know wh...
      • Friday comix - McDonald's thrives despite controversy
      • The Seven-Man Clock
      • Examples of different partnerships
      • What's a "strategic alliance" or a "partnership" a...
  • ►  2006 (157)
    • ►  December (23)
    • ►  November (36)
    • ►  October (26)
    • ►  September (27)
    • ►  August (15)
    • ►  July (17)
    • ►  June (13)
Powered by Blogger.

About Me

Unknown
View my complete profile