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Sports marketing has been careening toward the cliff of excess for some time now (the wall-to-wall corporate sponsorship depicted in " ... -
I wanted to point out an important post from the consistently excellent Business Innovation Insider , in which Dominic interviews Gary Hame...
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The outrage over Bob Nardelli 's and Hank McKinnell 's multi-hundred million dollar severance agreements still hangs like a cloud ov...
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This thought didn't fit in yesterday's post on Private Label Strategy , but authors Nirmalya Kumar and Jan-Benedict Steenkamp brough... -
That might be the conclusion you draw from an article from last week's Wall Street Journal Business Insight section entitled "Leadi... -
Another company with no corporate blogs. Neither a dozen Google searches nor a detailed parsing of the Comcast site map turned up anything...
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Think about this: you are a startup , and have spent months or years and scads of capital building your business-to-business product or serv...
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My wife got me one of these for my 40th birthday, a few years back. It is without doubt the best conversation piece I've ever had in my ...
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Well, don't just sit there reading blog posts! Nominate them for the Product Development and Management Association's ( PDMA 's)...
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When negotiating a strategic alliance, few companies take the time to think about and discuss with their partners a plan for what happens wh...
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