Cheap Marketing Shop

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Friday, 29 September 2006

Concrete: innovation hotbed

Posted on 05:07 by Unknown
One of the next great areas of technological advance may be right beneath your feet. Concrete, the ubiquitous construction material responsible for millions of miles of paved highways as well as countless gloomy Soviet-era apartment blocks, is undergoing a high-tech renaissance. So says The Economist, which features it in the current issue's Technology Quarterly section.

Concrete embedded with tiny conductive fibers allows bridges and roads to be kept free of snow and ice without damaging salt and plowing. Spray-on concrete can create inexpensive housing in poor areas which is durable, well-insulated and hurricane-resistant. Who knew there was so much room for innovation in such a humble material?

According to the Economist, every year one cubic meter of concrete is put to use for every person on earth—making it the second-most used material after water. Could that amount yet increase? It's a concrete possibility.

innovation, construction, materials
Email ThisBlogThis!Share to XShare to Facebook
Posted in | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • PGA Tour has lost its sense...of branding
    Sports marketing has been careening toward the cliff of excess for some time now (the wall-to-wall corporate sponsorship depicted in " ...
  • Bookselling: it's a distribution game now
    Seen books in any strange places lately? As the New York Times discusses in today's paper , nontraditional outlets for books are proving...
  • Worst practices in customer service #2
    The final step in completing our house renovation project is installing new smoke detectors, motion sensors and door & window sensors to...
  • Spoken blogging in action
    Last month, I wrote about a new speech-to-text service that allows you to speak your blog posts into an ordinary telephone. Now I've got...
  • Friday comix - open innovation
    innovation , strategy , open innovation , Friday Comix
  • Airships 101 with Doug McFadden
    OK, class, today we're going to talk about blimps, also known as airships, with Doug McFadden, a longtime blimp pilot (and my brother-in...
  • Heard on the floor - futurethink's workshop was excellent
    Two separate people at the Fortune Innovation Forum told me they loved the futurethink breakout session "Food for Thought Workshop....
  • Gary Hamel's keynote
    [October 2007 - see an updated post on "The Future of Management" here .] Gary's topic is: What is the future of management? H...
  • Goodbye to another innovator
    I learned in this New York Times article that Peter McColough, a longtime CEO and chairman of Xerox , died last week. (UPDATE: The Wall St...
  • Business bloggers, stop relying on Godin and Kawasaki for your material
    A Friday-afternoon rant TM Is anyone else getting tired of the many business blogs that lard themselves with reductive copies of Seth Godin...

Categories

  • adoption
  • alliances
  • awards
  • blogging
  • blogs
  • branding
  • change management
  • communications
  • Harvard Business Review
  • innovation
  • leadership
  • lists
  • management
  • marketing
  • mobile
  • mvno
  • narrative
  • negotiation
  • New York Times
  • obituaries
  • open innovation
  • PDMA
  • presentation
  • private label
  • product development
  • promotion
  • psychology
  • reading list
  • retail
  • sales
  • spoken blogging
  • spoken post
  • sponsorship
  • sports
  • storytelling
  • strategy
  • technology
  • telecommunications
  • Wall Street Journal
  • what-in-hell-is
  • wireless

Blog Archive

  • ►  2007 (69)
    • ►  March (11)
    • ►  February (30)
    • ►  January (28)
  • ▼  2006 (157)
    • ►  December (23)
    • ►  November (36)
    • ►  October (26)
    • ▼  September (27)
      • Concrete: innovation hotbed
      • Vince sells out
      • It's the handsets, baby
      • R.I.P., Mobile ESPN
      • MVNOs need more consumer marketing expertise
      • “The world is not being fair right now to MVNOs.”
      • MVNO Strategies & Markets Day 1 - here come the Hy...
      • SeeMe TV - YouTube for your phone
      • Hello from Mobile Monday
      • What the hell is an MVNO?
      • Jellyfish
      • Memo to bosses: shut up and write it down
      • The value of business blogs
      • Why you need an elevator pitch
      • Ann knows segmentation
      • Are delays in complex software inevitable?
      • Vince the fashion label: lessons in building a brand
      • Time for a new strategic-planning process
      • Trying to market music? Don't try to predict hits
      • An early example of the power of the internet (sal...
      • A simple solution to fashion knockoffs?
      • Worst Practices In Customer Relationship Management
      • A startup consultancy for $1000 down and $40 per m...
      • Will regional WiFi networks change the US broadban...
      • Success of Helio, ESPN Mobile, Disney vital to US ...
      • Everyone Sells
      • Reading the blogs - week ending 1 Sep 2006
    • ►  August (15)
    • ►  July (17)
    • ►  June (13)
Powered by Blogger.

About Me

Unknown
View my complete profile