Cheap Marketing Shop

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Friday, 29 September 2006

Concrete: innovation hotbed

Posted on 05:07 by Unknown
One of the next great areas of technological advance may be right beneath your feet. Concrete, the ubiquitous construction material responsible for millions of miles of paved highways as well as countless gloomy Soviet-era apartment blocks, is undergoing a high-tech renaissance. So says The Economist, which features it in the current issue's Technology Quarterly section.

Concrete embedded with tiny conductive fibers allows bridges and roads to be kept free of snow and ice without damaging salt and plowing. Spray-on concrete can create inexpensive housing in poor areas which is durable, well-insulated and hurricane-resistant. Who knew there was so much room for innovation in such a humble material?

According to the Economist, every year one cubic meter of concrete is put to use for every person on earth—making it the second-most used material after water. Could that amount yet increase? It's a concrete possibility.

innovation, construction, materials
Email ThisBlogThis!Share to XShare to Facebook
Posted in | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • PGA Tour has lost its sense...of branding
    Sports marketing has been careening toward the cliff of excess for some time now (the wall-to-wall corporate sponsorship depicted in " ...
  • Management Innovation is the best way to achieve competitve advantage
    I wanted to point out an important post from the consistently excellent Business Innovation Insider , in which Dominic interviews Gary Hame...
  • A peek inside executive severance agreements
    The outrage over Bob Nardelli 's and Hank McKinnell 's multi-hundred million dollar severance agreements still hangs like a cloud ov...
  • Dispositional innovators -- however you say it, they're not afraid to try something new
    This thought didn't fit in yesterday's post on Private Label Strategy , but authors Nirmalya Kumar and Jan-Benedict Steenkamp brough...
  • Are CEO's powerless to lead?
    That might be the conclusion you draw from an article from last week's Wall Street Journal Business Insight section entitled "Leadi...
  • Here's something innovative--CEOs who speak candidly of their failures and difficulties
    Interesting observations from this afternoon's CEO discussions at the Fortune Innovation Forum . Brian France of NASCAR and Brad Anders...
  • Fortune 500 Corporate Blog Review: Comcast (#94)
    Another company with no corporate blogs. Neither a dozen Google searches nor a detailed parsing of the Comcast site map turned up anything...
  • The first sale is the biggest
    Think about this: you are a startup , and have spent months or years and scads of capital building your business-to-business product or serv...
  • The Seven-Man Clock
    My wife got me one of these for my 40th birthday, a few years back. It is without doubt the best conversation piece I've ever had in my ...
  • Know a great innovator?
    Well, don't just sit there reading blog posts! Nominate them for the Product Development and Management Association's ( PDMA 's)...

Categories

  • adoption
  • alliances
  • awards
  • blogging
  • blogs
  • branding
  • change management
  • communications
  • Harvard Business Review
  • innovation
  • leadership
  • lists
  • management
  • marketing
  • mobile
  • mvno
  • narrative
  • negotiation
  • New York Times
  • obituaries
  • open innovation
  • PDMA
  • presentation
  • private label
  • product development
  • promotion
  • psychology
  • reading list
  • retail
  • sales
  • spoken blogging
  • spoken post
  • sponsorship
  • sports
  • storytelling
  • strategy
  • technology
  • telecommunications
  • Wall Street Journal
  • what-in-hell-is
  • wireless

Blog Archive

  • ►  2007 (69)
    • ►  March (11)
    • ►  February (30)
    • ►  January (28)
  • ▼  2006 (157)
    • ►  December (23)
    • ►  November (36)
    • ►  October (26)
    • ▼  September (27)
      • Concrete: innovation hotbed
      • Vince sells out
      • It's the handsets, baby
      • R.I.P., Mobile ESPN
      • MVNOs need more consumer marketing expertise
      • “The world is not being fair right now to MVNOs.”
      • MVNO Strategies & Markets Day 1 - here come the Hy...
      • SeeMe TV - YouTube for your phone
      • Hello from Mobile Monday
      • What the hell is an MVNO?
      • Jellyfish
      • Memo to bosses: shut up and write it down
      • The value of business blogs
      • Why you need an elevator pitch
      • Ann knows segmentation
      • Are delays in complex software inevitable?
      • Vince the fashion label: lessons in building a brand
      • Time for a new strategic-planning process
      • Trying to market music? Don't try to predict hits
      • An early example of the power of the internet (sal...
      • A simple solution to fashion knockoffs?
      • Worst Practices In Customer Relationship Management
      • A startup consultancy for $1000 down and $40 per m...
      • Will regional WiFi networks change the US broadban...
      • Success of Helio, ESPN Mobile, Disney vital to US ...
      • Everyone Sells
      • Reading the blogs - week ending 1 Sep 2006
    • ►  August (15)
    • ►  July (17)
    • ►  June (13)
Powered by Blogger.

About Me

Unknown
View my complete profile