Farewell, Professor Levitt

From the New York Times:

Theodore Levitt, a former professor at the Harvard Business School credited with coining the term "globalization" and with championing the undervalued role of marketing in defining what businesses should make and sell, died June 28 at his home in Belmont, Mass. He was 81.

I've read a number of his articles, and a copy of "The Marketing Imagination" has been on my bookshelf for more than fifteen years. Thanks for all the insights, Professor, and may you rest in peace.

marketing, innovation, obituaries