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Monday, 12 March 2007
PGA Tour has lost its sense...of branding
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Sports marketing has been careening toward the cliff of excess for some time now (the wall-to-wall corporate sponsorship depicted in " ...
Friday, 9 March 2007
Yahoo-AT&T: an alliance under pressure
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Nothing cures end of the week writer's block better than a front page Wall Street Journal article on one of my favorite subjects: allia...
Thursday, 8 March 2007
Cold calling with dignity (yours and the prospect's)
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I had to do some cold calling today, so naturally I worked from Jeff Thull 's script. It's simply the best approach I know to keep t...
Wednesday, 7 March 2007
Public radio's Ira Glass on storytelling
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Two of my favorite bloggers have posted on Ira Glass' ( This American Life ) videos on storytelling . Shawn Callahan of Anecdote discus...
Are CEO's powerless to lead?
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That might be the conclusion you draw from an article from last week's Wall Street Journal Business Insight section entitled "Leadi...
Tuesday, 6 March 2007
Dispositional innovators -- however you say it, they're not afraid to try something new
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This thought didn't fit in yesterday's post on Private Label Strategy , but authors Nirmalya Kumar and Jan-Benedict Steenkamp brough...
Monday, 5 March 2007
Know a great innovator?
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Well, don't just sit there reading blog posts! Nominate them for the Product Development and Management Association's ( PDMA 's)...
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