Cheap Marketing Shop

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Monday, 11 September 2006

An early example of the power of the internet (salute to Jon Postel)

Posted on 06:54 by Unknown
Rewind back to 1984. The Mac had just been introduced (it was a beige cube the size of those blocks of ice people carried with tongs). Van Halen was topping the charts. The World Wide Web was a decade away.

I have just started my first job out of college, working for GTE Labs (Sylvan Road, Waltham, Massachusetts), in their IT group. I am helping develop a local networking strategy for the labs. (Never mind that I don't have the first bit of practical knowledge.)

And there is this new networking protocol called TCP/IP that people are starting to talk about. "John," says my boss, "take a look into this TCP/IP thing and see if it's something we should be working with."

Where to start? There is nothing in the company library, the public library or the bookstore (even special-order--remember, no Amazon.com for another twelve years).

Flummoxed, I go back to my boss. He says, "Why don't you try posting a message on CSNet?"

I stare at him blankly.

"It's a network of colleges and labs. Try putting a post on this electronic bulletin board and see what happens."

So I do. My post, more or less: "I am interested in learning more about TCP/IP. Can anyone help me find some resources on this subject?"

Within a week, a large shipping box appears at my cubicle. Inside are the complete TCP/IP specifications, including, IP, UDP, TCP, FTP, Telnet and SMTP. With a note: "Read these in good health. Best regards, Jon Postel, Information Sciences Institute, University of Southern California."

"Who is this person?" I think to myself. Then I read the specs. For several of them, he is the author or co-author. Oh. And I am a kid barely out of college who can't even spell TCP/IP.

This is the internet in a microcosm. Every cool thing that's happened in the internet since is in some way related to this event (think MySpace - Ebay - chat - email - blogs - wikis - etc.). Person A is interested in something. Person B is too. They connect as peers. Information flows from Person A to Person B (sometimes in reverse, too). And ignorance dissipates a little.

Thanks again, Mr. Postel.

internet, collaboration, innovation
Email ThisBlogThis!Share to XShare to Facebook
Posted in | No comments
Newer Post Older Post Home
View mobile version

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • PGA Tour has lost its sense...of branding
    Sports marketing has been careening toward the cliff of excess for some time now (the wall-to-wall corporate sponsorship depicted in " ...
  • Airships 101 with Doug McFadden
    OK, class, today we're going to talk about blimps, also known as airships, with Doug McFadden, a longtime blimp pilot (and my brother-in...
  • To close, a purchaser must be ready, willing and able
    Why do so many forecast sales never reach closure? Usually, it's because one or more of these three criteria has not been satisfied. (So...
  • Cherish those distant connections
    The new book " Firing Back: How Great Leaders Rebound After Career Disasters ," excerpted in the January Harvard Business Review, ...
  • Management Innovation is the best way to achieve competitve advantage
    I wanted to point out an important post from the consistently excellent Business Innovation Insider , in which Dominic interviews Gary Hame...
  • Friday comix - Procter & Gamble researchers analyze housekeeping at the Millennium Hotel
    "You know, new Spic 'n' Span 3-in-1 can cut 27.5 seconds off the time you spend scrubbing that floor." From today's Wa...
  • A peek inside executive severance agreements
    The outrage over Bob Nardelli 's and Hank McKinnell 's multi-hundred million dollar severance agreements still hangs like a cloud ov...
  • Concrete: innovation hotbed
    One of the next great areas of technological advance may be right beneath your feet. Concrete, the ubiquitous construction material responsi...
  • Fortune 500 Corporate Blog Review: Comcast (#94)
    Another company with no corporate blogs. Neither a dozen Google searches nor a detailed parsing of the Comcast site map turned up anything...
  • Another inspiring thought from Dr. Yunus
    Mr. Muhammad Yunus , the 2006 Nobel Peace Prize winner, is interviewed in today's New York Times. I was struck in particular by how he ...

Categories

  • adoption
  • alliances
  • awards
  • blogging
  • blogs
  • branding
  • change management
  • communications
  • Harvard Business Review
  • innovation
  • leadership
  • lists
  • management
  • marketing
  • mobile
  • mvno
  • narrative
  • negotiation
  • New York Times
  • obituaries
  • open innovation
  • PDMA
  • presentation
  • private label
  • product development
  • promotion
  • psychology
  • reading list
  • retail
  • sales
  • spoken blogging
  • spoken post
  • sponsorship
  • sports
  • storytelling
  • strategy
  • technology
  • telecommunications
  • Wall Street Journal
  • what-in-hell-is
  • wireless

Blog Archive

  • ►  2007 (69)
    • ►  March (11)
    • ►  February (30)
    • ►  January (28)
  • ▼  2006 (157)
    • ►  December (23)
    • ►  November (36)
    • ►  October (26)
    • ▼  September (27)
      • Concrete: innovation hotbed
      • Vince sells out
      • It's the handsets, baby
      • R.I.P., Mobile ESPN
      • MVNOs need more consumer marketing expertise
      • “The world is not being fair right now to MVNOs.”
      • MVNO Strategies & Markets Day 1 - here come the Hy...
      • SeeMe TV - YouTube for your phone
      • Hello from Mobile Monday
      • What the hell is an MVNO?
      • Jellyfish
      • Memo to bosses: shut up and write it down
      • The value of business blogs
      • Why you need an elevator pitch
      • Ann knows segmentation
      • Are delays in complex software inevitable?
      • Vince the fashion label: lessons in building a brand
      • Time for a new strategic-planning process
      • Trying to market music? Don't try to predict hits
      • An early example of the power of the internet (sal...
      • A simple solution to fashion knockoffs?
      • Worst Practices In Customer Relationship Management
      • A startup consultancy for $1000 down and $40 per m...
      • Will regional WiFi networks change the US broadban...
      • Success of Helio, ESPN Mobile, Disney vital to US ...
      • Everyone Sells
      • Reading the blogs - week ending 1 Sep 2006
    • ►  August (15)
    • ►  July (17)
    • ►  June (13)
Powered by Blogger.

About Me

Unknown
View my complete profile